Greene King, a prominent UK pub retailer and brewer, manages over 1,700 pubs nationwide. Demonstrating a strong commitment to environmental sustainability, Greene King has set ambitious goals, including halving greenhouse gas emissions by 2030 and achieving net-zero emissions by 2040.
Voltage Optimisation at Greene King
In 2020, Greene King joined the Zero Carbon Forum, showing its determination to combat climate change. As a demonstration of this commitment, Greene King invested in our Voltage Optimisation machinery, a climate-friendly innovative technology, that has a multitude of energy-saving benefits.
The installation of Voltage Optimisation (VO) at Greene King facilities showcased several gains. Firstly, it improved energy efficiency, reducing wastage and resulting in significant cost savings on electricity bills. Secondly, the VO machine effectively reduced carbon emissions, aligning with Greene King’s sustainability goals. Additionally, it extended the lifespan of electrical assets, minimising maintenance and replacement costs.
Assad Malic, Greene King’s Chief Communications & Sustainability Officer said:
“To reduce our impact on the environment, it’s crucial that we look at ways of reducing the energy we are using and be vigilant for ways we can cut wastage at scale. This multi-million-pound investment will benefit hundreds of our pubs and follows successful trials earlier this year.
Pubs face challenges when it comes to reducing energy wastage, in particular in historic and listed buildings, which are often poorly insulated. So while we are looking at ways to reduce the energy we are using, we also need to ensure we are looking to minimise energy that is going to waste.”
“We will continue to play our part to work collaboratively across the industry so we all become more sustainable, but we also need the government to recognise the unique challenges historic pubs face and help us create a decarbonisation plan in line with planning laws.”
KBR Case Study: Greene King Pubs
Greene King have invested in KBR technology across their estate to reduce their refrigeration emissions and their electricity overspend. They have invested in over 13052 KBR technology units across their 1700 + pub managed estate.
The KBR energy reduction technology will save Greene King over 22million kWh in the first year at an incredible ROI of just over 14 months. Greene King will on an annual basis reduce their C02 emissions by 5,126 tons (5,126,000 kg) a year. Over the next 10 years KBR energy reduction technology will deliver multi million pound savings across the Greene King estate!

Conclusion:
Greene King successfully enhanced the energy efficiency of its operations, aligning with its commitment to environmental sustainability. By combining Voltage Optimisation technology with KBR’s advanced energy-saving solutions, Greene King achieved significant energy and cost savings while reinforcing its dedication to reducing its carbon footprint. This case exemplifies how a multi-faceted approach to energy efficiency can drive both environmental and economic benefits in the pursuit of corporate sustainability goals.











